Results, Straight From the Ad Accounts
Real Google and Meta campaigns we've run for Caribbean and US businesses: the problem, what we did, and what the numbers say. We keep client names private; every figure comes from the ad platforms.
Boat charter operator: 82% lower cost per booking action
The challenge
A charter operator competing for visitors who search for boat tours before and during their trip. Ad spend had to turn into booking intent at a low enough cost to scale through high season.
What we did
- Launched Google Search and Performance Max campaigns aimed at tour and charter searches
- Set up conversion tracking on booking actions (Book Now clicks) so bids optimised for intent, not just traffic
- Tuned keywords, bids and creative quarter by quarter, raising budget only as cost per action fell
Source: Google Ads account data for our management period. Booking actions are tracked Book Now clicks, not confirmed bookings.
Day spa: 424 WhatsApp & Messenger enquiries at $2.17 each
The challenge
A local spa wanted bookings to come in as conversations, so staff could answer questions and confirm appointments directly, without depending on a booking form.
What we did
- Built a click-to-message campaign on Facebook and Instagram that opens WhatsApp or Messenger
- Targeted local and visitor audiences around the spa with treatment-led creative
- Optimised for conversations started rather than clicks or reach
Source: Meta Ads Manager, lifetime campaign results.
Medical spa: 69 direct enquiries from $273
The challenge
A medical and aesthetics spa needed a low-cost way to test paid social and get qualified enquiries for its services.
What we did
- Ran a sales-objective campaign driving people into direct message conversations
- Kept the budget small and focused on one offer to prove cost per enquiry before scaling
Source: Meta Ads Manager, lifetime campaign results.
Commercial insurance broker: 102 leads at $8.26
The challenge
An insurance agency wanted a steady flow of box-truck owner-operators requesting quotes, a narrow B2B audience that is usually expensive to reach.
What we did
- Built a lead campaign aimed at US box-truck owners and operators
- Sent traffic to a quote-request landing page with lead tracking
- Optimised for completed lead submissions
Source: Meta Ads Manager, campaign results to November 2026.
Online masterclass: 135 sales and 101 live attendees
The challenge
A coaching programme sold a paid masterclass online and needed paid social to drive both ticket sales and live attendance.
What we did
- Built top-of-funnel interest audiences and tested creative against them
- Ran separate campaigns optimised for website purchases and for live-session attendance
- Moved budget toward the audiences and ads with the lowest cost per result
Source: Meta Ads Manager, lifetime campaign results.
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